Stravito launches AI tool

The ‘inspired by your recent activity’ feature uses artificial intelligence (AI) to push information and research that it deems of interest to users. It also learns what subjects are of interest and therefore adapts to changes in research preferences.

Collections allows users to organise market research in numerous ways, such as by topic, brand or type of research.

Thor Olof Philogène, chief executive and co-founder of Stravito, said: “By making AI act as a librarian for market research, we hope individuals never miss out on relevant information, creating suggestions for collections that help them remain insights-driven.”