Strat7 launches data collection division Citizen

Citizen will offer global data collection and analytics services for research agencies, with access to 110m consumers in 85 countries.

Working directly with agencies and led by Strat7’s senior management team, the division’s services include survey programming, translation and coding, data processing, dashboards and advanced analytics. It will also offer passive metering and emotion data insights.

Data analytics agencies ResearchBods and Bonamy Finch partnered to launch Strat7 in April 2019, backed by private equity firm Horizon Capital. Start-up LiFE also launched as part of Strat7 to offer data enrichment services using machine learning and AI.

In September 2019, the group launched specialist business strategy unit Strat7+, based in Sweden.

Barrie Brien, chief executive at Strat7, said: “By launching Citizen as a new division of Strat7, we’re able to focus specific investment and resource into innovative technology and solutions for best-in-class global data collection.”

The division aims to offer faster project delivery times and improve feasibility to “maximise the potential of data”, Brien added.