Blomholt takes up the role alongside his current position as director at Wilke, part of Statco’s market research division, Rait. He has held his current role since 2014 and been with Wilke since 2008.

Rait acquired a majority stake in Wilke in 2023 and fully acquired the business earlier this year. Rait is also the majority owner of customer experience (CX) research software firm Synopticom.

Statco was formed in 2022 as a holding company comprising Rait, mystery shopping firm Dive and panel business Intra.

Statco’s businesses employ around 200 people across eight countries in Northern Europe.

Chief executive Kaspar Jänes said: “Brian has broad financial experience from Wilke, both as CFO and as CEO. That background is exactly what we need as Statco continues to grow.”