Danish agency Wilke fully acquired by Rait
The acquisition strengthens Rait’s position as a full-service market research group across Northern Europe.
The company will now have a local presence in Denmark, Sweden, Estonia, Latvia and Lithuania.
Rait, headquartered in Vilnius, Lithuania, acquired a 70% stake in Wilke in 2023.
Rait is a division of research and data group Statco, which also owns mystery shopping business Dive and online panel company Intra.
Stine Halberg, chief executive, Rait, said: “Rait brings local expertise across the Baltic markets and with Wilke, we add a strong Danish presence.”
He added that the companies will offer a combination of “knowledge with regional reach”.
The financial terms of the acquisition have not been disclosed.
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