Standard & Poor’s Crisil buys KPO services firm Pipal
Pipal is based in Chicago and provides business research and investment research services. Its marketing analytics offering includes customer segmentation, web analytics and marketing optimisation, as well as data and text mining and statistical data analysis.
It operates a custom research business called PipalAnswers.
Crisil already owns a KPO business, Irevna. Roopa Kudva, CEO of Crisil, said the acquisition of Pipal “enables us to further strengthen our leadership position in the high-end KPO space”.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments