The firm had traditionally offered customised research services to academic institutions, and will now offer a “turnkey” process for healthcare clients that begins with market analysis and is followed by the recommendation of an action plan before the final phase measures the results of any action.

Other services on offer include perception studies, brand marketing assessments, competitor scans and demographic trends analysis.

Bill Stamats (pictured), director of business development at Stamats, said: “Other firms conduct benchmark healthcare studies, but no one is providing the tailored translation that takes clients from metrics to measure.”