NEWS11 December 2017

Stagwell Group buys Forward3D

M&A News North America

US – Investment advisory company Stagwell Group has acquired global performance marketing agency, Forward3D Group for an undisclosed amount.

Mark Penn_crop

London-based Forward3D Group runs digital marketing campaigns across search, content, display and social with linguistics, data science and technology.

Forward3D Group’s leadership team: Martin McNulty (CEO), Gary Reid (managing director EMEA & APAC), Hannes Ben (chief international officer) and James Parr (chief finance officer) will continue to manage agency operations.

This is the Stagwell Group’s 16th investment in less than two years. Other recent acquisitions include: research company, Harris Insights & Analytics; media firm MMI Agency; healthcare and consumer experts SCOUT; strategic communications agency SKDKnickerbocker; and entertainment research company National Research Group (NRG).

Mark Penn (pictured), managing partner and president of The Stagwell Group, said: "Forward3D helps clients every day in 50 languages across more than 20 search and social platforms around the world. With PMX Agency and Forward3D as part of the Stagwell Group, we are now one of the world’s largest independent performance marketers."

Forward3D Group CEO, Martin McNulty, added: "We fully believe in the vision Mark Penn has set out for the future of agency networks, and feel this aligns with our own vision and strengths as an agency."