This is Stagwell’s first significant move into the B2B space.

MultiView has more than 400 employees across the US and Canada, and its B2B programmatic buying and targeting platforms have launched over 1 million B2B advertising campaigns via 400,000 custom ad units to customers at every stage of the buying journey.

Mark Penn, Stagwell Group managing partner says: “Programmatic advertising is a small but rapidly growing part of the B2B advertising mix today, and Multiview has unmatched products, data and insights to help B2B buyers leverage this offering. From my days with Microsoft, I know B2B marketers need specific solutions and with MultiView as part of the Stagwell family we can deliver those seamlessly.”

Stagwell’s existing portfolio includes marketing and communications network MDC Partners, media agency MMI Agency, research firm Harris Insights & Analytics, strategic communications agency SKDKnickerbocker, telecommunications researchers HarrisX, entertainment research business National Research Group, online reputation management firm Reputation Defender and technology innovator Stagwell Technologies.

MultiView was previously owned by Warburg Pincus.