Nelsen previously worked in leadership roles at Qualtrics, including in product marketing, account-based marketing, field marketing and enterprise marketing, as well as helping to launch the company’s customer experience business.

In addition, Nelson was executive vice-president of marketing at MX, where he led on marketing and brand.

At StackAdapt, Nelsen will report to co-founder and chief executive officer Vitaly Pecherskiy and take responsibility for marketing at the company. Nelsen is based in the US.

Pecherskiy said: “We are excited to add Ryan to our leadership team as we continue to deliver on massive client demand around the world and scale StackAdapt.

“He is a proven winner with the strategic experience and record of success we need to further round out our executive team and hit our growth goals.”