St Ives looks to boost marketing services with Amaze purchase
St Ives will pay £15.3m in cash to Amaze’s current owner Hasgrove – with a further £9m to come depending on performance.
The consultancy will run as a subsidiary of St Ives with the existing management team remaining at the helm, including CEO Natalie Gross and COO Wendy Stonefield.
The planned purchase of Amaze is part of St Ives’ stated goal of bringing a complementary range of digital and marketing services within the group. Last year it bought research consultancy Incite Marketing Planning.
St Ives chief executive Patrick Martell (pictured) said: “The acquisition of Amaze creates the foundation for an additional pillar of our marketing services strategy. Further acquisitions will be focused on building out these pillars to further strengthen our integrated marketing services offering.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments