NEWS4 November 2014

SSI partners with Univision for Hispanic panel

News North America

US — SSI and Univision have signed an agreement giving SSI access to 56 million Hispanic Americans through a new panel.

Univision is a media company serving Hispanic America. Together, SSI and Univision have built a new digital survey panel called ¿Qué Crees? (What do you think?).

“As the leading media brand among U.S. Hispanics, we are pleased to partner with SSI to introduce the first robust Hispanic offering in this space,” said Rick Alessandri, executive vice president, Enterprise Development at Univision Communications.  

“Hispanics are driving a demographic boom in the US with impact across virtually every sector making it more important than ever to have reliable data to understand this vital consumer group.”