NEWS14 January 2016

SSI launches US voter panel

News North America Public Sector

US – Research tech and data provider SSI has created a new online voter panel to provide political researchers with access to attitudes, beliefs and opinions of American voters.

With almost one million panellists, the company said its US Voter Panel means pollsters can achieve the target accuracy of phone voter samples, but online.

The panel includes attributes such as voter registration status, Congressional district, party affiliation and past voting behaviour at national, state and local levels.

SSI will continue to run its SSI Presidential Pulse which checks public opinion on candidates.