NEWS12 January 2016

SSI and SessionM launch mobile panel app

Mobile News North America Technology

US — Research technology and data provider SSI and mobile intelligence and engagement platform SessionM have partnered on a new panel application, mTHOUGHTS. 

Mobile 592 crop

Members of mTHOUGHTS will earn SessionM loyalty currency, mPLUS Rewards, by participating in surveys and location-based activities like retail store audits. The app works on Android and iOS phones and tablets. 

“Today’s announcement expands the reach and capacity of SSI Proximity Sample, a combination of geo-location capabilities and SSI QuickThoughts, our mobile data solution,” said Saran Ganesh, SSI’s director of mobile product marketing.  

“This new program helps SSI expand our mobile offering to our clients.  SessionM continues to prove that mobile is a central point for member engagement and its loyalty platform creates personalised consumer relationships assuring SSI a more qualified and engaged participant.”