NEWS28 May 2015
US — Tech survey research company SSI has acquired MyOpinions in Australia and SmileCity in New Zealand making it the leading online panel provider in both countries.
The planned acquisition will combine these large panels with SSI’s existing online panel assets to create robust online panels in each country.
It will strengthen SSI’s position as a global data solutions and technology company, and meets the company’s strategy to invest in the Asia Pacific region.
SSI president and CEO Chris Fanning said: “Clients will greatly benefit from the size, quality and productivity of our leading panels, and SSI’s ability to manage large ANZ B2C and/or B2B trackers.”
SmileCity was established in 2003 and is an online rewards programme for New Zealanders. Both MyOpinions and SmileCity are owned by parent company PermissionCorp.
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