NEWS24 November 2016

Sprinklr acquires Little Bird

M&A News North America Technology

US — Social media management platform Sprinklr has acquired influencer identification and marketing platform Little Bird. 

Little Bird helps brands to analyse connections across social media in order to discover influencers that can enhance word of mouth marketing, build communities, create relevant content to increase engagement and identify ‘early movers'. 

According to the announcement, Little Bird’s technology will be used to enhance Sprinklr’s audience insights, segmentation, advertising and analytics capabilities. 

“We live in an age of connected and empowered consumers where it no longer matters what companies say about themselves – it’s what their customers say that determines whether a business will fail or thrive,” said Ragy Thomas, founder & CEO of Sprinklr (pictured).

“As the market consolidates from best-of-breed to best-of-suite solutions, we’re thrilled to have Little Bird’s talented team bring its technology to the world’s most complete social media management platform for the enterprise, and give our clients a deeper understanding of the trends that matter most so they can cut through the noise and create more personal, consistent, and informed experiences for their customers.”