Sports research firm allies with brand analyst in strategic partnership
The alliance sees the companies co-marketing their services to a combined client base, and the duo said the door is open for other companies to join them in the future.
Hartmut Zastrow, one of Sport+Markt’s founders, said: “We felt it was time to explore a truly global offering. Repucom was the perfect fit for us; between the two businesses we now have offices in 14 markets globally and our philosophies are completely aligned.”
“This cooperation really is about bringing a truly consolidated offering to the global sports market,” said Repucom CEO Paul Smith.
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