NEWS18 November 2010

Sports research firm allies with brand analyst in strategic partnership

Asia Pacific Europe M&A

GERMANY/AUSTRALIA— Sports market research and consulting agency Sport+Markt has formed a strategic alliance with brand analysis firm Repucom International, which uses image detection software and Nielsen ratings to measure brand exposure in sports broadcasting.

The alliance sees the companies co-marketing their services to a combined client base, and the duo said the door is open for other companies to join them in the future.

Hartmut Zastrow, one of Sport+Markt’s founders, said: “We felt it was time to explore a truly global offering. Repucom was the perfect fit for us; between the two businesses we now have offices in 14 markets globally and our philosophies are completely aligned.”

“This cooperation really is about bringing a truly consolidated offering to the global sports market,” said Repucom CEO Paul Smith.