NEWS17 May 2021

Sportradar to acquire InteractSport

Asia Pacific Europe Leisure & Arts M&A News

SWITZERLAND – Sports data intelligence firm Sportradar has agreed to acquire Melbourne-based sports data and technology company InteractSport.


The acquisition will expand Sportradar’s data collection and technology capabilities in cricket, with InteractSport a partner of Cricket Australia and the England and Wales Cricket Board.

The companies said the deal would close in the second quarter of 2021, subject to regulatory approvals. The terms of the deal were not disclosed.

Carsten Koerl, group chief executive officer of Sportradar, said: “With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in the Asian region.

“I have tremendous admiration for what Sam Taylor and his team have accomplished to date. I look forward to working with him and InteractSport in continuing to drive value for our sports partners and deliver great products and services to our customers around the world.”

Sam Taylor, chief executive of InteractSport, said: “Aligning with Sportradar is a natural step in achieving our company vision – it enables us to scale our operation to develop exciting new products, reach new markets and deliver even greater benefit to our current and future customers.

“Our team is thrilled to be joining the Sportradar family and we can’t wait to get cracking.”