Speake will start at ITV in December and joins from Google where she was strategic marketing director having joined the company as industry leader, technology, in 2006.

In the new role, Speake will drive the broadcaster’s commercial marketing strategy and activity and will spearhead detailed, value-led research projects.

ITV’s group marketing and research director Rufus Radcliffe said: “This is a key appointment for ITV as we look to consolidate and build upon the advances we’ve made since our successful rebrand earlier this year. Sarah is an exceptional talent and we are thrilled to have attracted such an accomplished, passionate leader to this strategically important role.”