Burns previously held senior commercial roles at Streetbees, where she worked with global companies including Nestlé, P&G and Unilever.

At Spark Emotions, Burns will lead the company’s commercial strategy, focusing on client partnerships and growth. 

Spark Emotions is a behavioural science and AI-based human insight firm based in London and is part of the TGV group.

Lee Harrison, chief executive at Spark Emotions, said: “Our focus has always been on connecting behavioural science with real commercial outcomes, and Alexa is the perfect commercial leader to drive that mission forward.

“Her track record working with global brands like P&G and Unilever shows she knows how to take complex consumer insights and turn them into a clear competitive advantage.”