Spanish startup rolls out Twitter hashtag measurement

SPAIN — Tweet Category has launched an app to analyse hashtag conversations to build a picture of the topic areas that people are discussing on Twitter.

The Spanish start-up is looking to target professional tweeters such as events organisers, community managers, and social and mainstream media experts.

The service comes as an iPad app that offers content curation – placing tweets in specific categories – and provides statistics on who’s tweeting, how frequently and how many impressions each tweet generates.

“Companies that measure the impact of their actions or clients on Twitter will be a step ahead of their competitors,” says Tweet Category CEO Javier Abrego

The company launched in September with investment from capital risk institution Sodena and entrepreneurial venture capital fund Enisa. It’s now approaching 1,000 users in more than 25 countries, with the majority of customers based in the UK, US, Spain and Singapore.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

2 Comments

Josean

Already using it, very cool reports. I sent an email to tweet category because they should add in the next update a web system so we can share the results of a campaign on twitter easily. Cool app and cool reports.

Like Report

Display name

Email

Join the discussion

Jen

Now in my iPad! I will let you know Thanks!

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts