Ryan Howard joins Rigour Research
Howard (pictured) will play a central role at the agency in consulting on research design and analysis to support the company’s client-side and agency insight teams.
In addition, Howard will focus on insight that directly informs strategy, proposition development and pricing decisions, and will lead research-on-research initiatives to improve data quality and explore new methodologies.
Howard was previously a marketing science consultant and founder at Fusion Freed, and previously was director of advanced analytics at Simpson Carpenter Ltd, with experience in customer satisfaction and purchase journey modelling, marketing mix modelling, price and line optimisation, data fusion and segmentation.
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