NEWS4 June 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Audio platform, SoundCloud, has announced a partnership with ad technology firm, AppNexus, making SoundCloud’s video and audio inventory programmatically available on AppNexus Markeplace.
The arrangement will allow advertisers to reach SoundCloud’s millennial and Gen Z audience by accessing 15 and 30-second pre-roll and in-feed audio and video spots, either through open marketplace bidding or private deals.
Buyers can target inventory based on age, gender, geography, preferred genre and device type.
Chris Blackburn, head of global sales and partnerships, SoundCloud, said: “SoundCloud has a community of highly engaged and influential taste-makers and we want advertisers to be able to reach this audience through easy, full service solutions.
“We’re eager to leverage the strength of AppNexus’ global multi-format open marketplace and robust technologies to deliver a new solution to advertisers as we continue to expand our programmatic offering.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior Evaluation Consultant – Transport and Infrastructure
£38000–48000
Hasson Associates
Qualitative Research Director- 3mth Contract
£400–400 per day
Resources Group
Quantitative Consultant (SRE to AD level) – Leading Customer Insights Consultancy
£30–50,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments