NEWS15 June 2015

AppNexus joins comScore Industry Trust initiative

News North America

US — AppNexus has announced that it has joined comScore’s Industry Trust Initiative, designed to provide an independent rating of ad inventory quality.

ComScore Trust Profiles, the first phase of the company’s initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms, are now available to AppNexus customers in the US, Canada and Mexico, and will be rolled out to additional markets in the near future.

Trust Profiles include comScore MMX and Video Metrix rankings and can be accessed in AppNexus alongside the brand safety, page quality and categorisation metrics from Proximic, which was acquired by comScore last month.

More information can be found here.