NEWS30 June 2015
US — Ad tech company AppNexus has announced its global technology partnership with Microsoft has been extended and expanded.
The deal has expanded AppNexus’ role as Microsoft’s exclusive partner for programmatic technology and sales in 10 markets. AppNexus powers Microsoft’s programmatic advertising in more than 39 markets.
The agreement names AppNexus as Microsoft’s technology and programmatic sales partner in Austria, Belgium, Denmark, Finland, Ireland, the Netherlands, Norway, Portugal, Sweden and Switzerland.
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