Sorrell plans comeback with new advertising venture
The former chief executive of WPP (pictured) stepped down from the role unexpectedly after a 32-year tenure, following the company’s investigation into an undisclosed allegation of personal misconduct.
In plans first reported by Sky News, cash shell Derriston Capital will look to acquire S4 Capital, a new entity established by Sorrell, with Sorrell to become executive chairman.
S4 Capital has raised £51m in equity funding, of which Sorrell has contributed £40m.
The new group plans to build a marketing services business, initially by acquisitions, according to a stock exchange announcement published this morning ( 30 May).
Sorrell said: "S4 Capital is a company that aims to build a multi-national communication services business focused on growth. There are significant opportunities for development in technology, data and content. I look forward to making this happen."

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments