NEWS2 June 2014

Somo and Medialets enter partnership

New business UK

UK — Mobile marketing agency Somo has entered a partnership with ad server provider Medialets.

Somo will use Medialets’ Servo platform to serve and track mobile ads.

According to MediaPost, earlier this year Medialets was accredited by the Media Rating Council (MRC) for accurate reporting of display impressions and clicks on the mobile web and in apps.