NEWS27 March 2013

Solaire Resorts bets on Effective Measure

Asia Pacific New business

PHILIPPINES — Effective Measure has been selected to provide Filipino-based Solaire Resort and Casino with digital measurement of customers.

The online digital measurement provider has deployed its EM Brand platform to allow Solaire to make digital campaign decisions, investments and gather customer insight and data prior to its launch this month.

“The Philippine digital media industry is showing unique distinction with the brands themselves taking on digital performance monitoring directly. Clearly evident is the deep digital knowledge displayed by brands like Solaire. EM Philippines is glad to have partnered with Solaire during their launch and assist them in pushing digital leadership practices locally,” said Effective Measure country managing director – Philippines, Maria Java.