Social media monitor Klout scores private equity funding

The funding was led by firms including FF Asset Management, Allen Morgan, Zelkova Ventures and Nova Spivack

The cash will be used “to meet the accelerating demand” for Klout’s services, the company said.

John Frankel, founder and president of FF Asset Management, said: “We are thrilled to be associated with Klout. They have amassed, in a short period of time, a fantastic team and unbelievable brand positioning. Klout is incredibly useful, and well-positioned to capitalise on the distinct need for a layer of intelligence for the social web.”