NEWS11 December 2013

Simulmedia adds $25m to investment pot

Financials North America

US — TV ad targeting and measurement firm Simulmedia has closed on a $25m funding round, bringing its total investment to date to $58m.

Simulmedia uses set-top box viewing data to match programme audiences with appropriate advertising and also analyses the effectiveness of campaigns.

The company was launched in 2008 by CEO Dave Morgan (pictured), the founder of online advertising firm Tacoda.

All Things D has a video interview with Morgan, explaining the financing and what the company plans to do with the cash infusion.