Barretto (pictured) will join from Cello Health Insight, where she has worked for 14 years, most recently as director of the digital team. She is set to join the company on November 10.

According to the announcement, a particular focus of Barretto’s new role will be on using mobile technology to provide understanding of real-time customer decision making.

“Natasha has a great track record of applying new technologies to provide clients with clear, hard, valuable insight,” said Dave Bostock, Simpson Carpenter’s head of digital, who also joined from Cello four months ago. “Her strengths in translating real world information needs into viable research solutions mean that she will be a real asset to Simpson Carpenter.”