Simmons Research launches DIY tool
The service is based on a DIY survey to explore emerging trends and consumer sentiments. The results of the survey are then connected to the company’s National Consumer Study data to create target audiences.
Instant Edge can be accessed through Simmons’ brand strategy and segmentation tool Brand Catalyst.
According to the company, the new tool can be used to develop segmentation schemes within 90 minutes.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments