NEWS14 November 2018

Simmons Research launches DIY tool

Data analytics Media News North America

US – Consumer intelligence company Simmons Research has launched a do-it-yourself insights tool to identify market trends, Instant Edge.

Instant-edge-analyze_simmons research_crop

The service is based on a DIY survey to explore emerging trends and consumer sentiments. The results of the survey are then connected to the company’s National Consumer Study data to create target audiences.

Instant Edge can be accessed through Simmons’ brand strategy and segmentation tool Brand Catalyst.

According to the company, the new tool can be used to develop segmentation schemes within 90 minutes.