NEWS23 March 2017

Simmons Research partners with RealityMine for media use insight

Media News North America

US – Cross-channel consumer intelligence company Simmons Research has joined forces with cross-media measurement firm RealityMine to help brands and media companies create more effective multi-platform media campaigns.


The partnership will tie in-depth consumer profiles to daily cross-media consumption so campaigns reach people when they are most receptive to the messages.

It brings together RealityMine’s TouchPoints service, which provides comprehensive insights into how, where, and when all media is consumed, with Simmons National Consumer Study (NCS), which contains more than 60,000 variables related to consumer psychographics, behaviours, attitudes, intent and brand affinity – including 1,000 distinct media properties, 500 product categories and 8,000 brands.

Steve Dennen, head of partnership at Simmons, said: “Now more than ever, US consumers are in the driver’s seat in terms of how, when, and where they consume media. As an industry, it is imperative that we not only give all constituents a complete view of how media are consumed across devices, but also the rich insights into those consumers that will enable more effective cross-channel media planning and targeting.”

Joanne Van der Burgt, executive vice-president media with RealityMine, said: “TouchPoints/Simmons will provide the US media industry with data to understand the everyday life of a consumer and how media fits into their day or week. Combined with Simmons NCS data, this new solution will provide insight into the contribution each media has within a campaign.”