NEWS6 June 2013

ShopperTrak founder Shepperd joins Euclid

North America People

Retail analytics company Euclid has appointed Tad Shepperd as senior vice-president.

Shepperd was the co-founder and CEO of shopper traffic information provider ShopperTrak and joins from Claris Solutions where he was a consulting partner.

He will be responsible for driving sales growth and overseeing the sales team as well as strategic initiatives.

“With the offline and online worlds converging so quickly, it’s crucial for retailers to understand the omni-channel shopper,” said Shepperd. “I am excited to use my experience and Euclid’s breakthrough insights to help retailers tackle this challenge.”