CFO John McAdoo joins Euclid with a background as CFO for two VC-backed companies. He spent eight years with ARM Holdings, and managed the company’s $1bn acquisition by Artisan Components.

CMO Adam Wilson previously worked for Informatica, latterly as SVP and general manager for the company’s Information Lifecycle Management business. Prior to Informatica, he was the co-founder of Zimba, a mobile business intelligence firm that was acquired by Informatica in 2000.

Finally, Euclid’s SVP of worldwide sales, Jeff Nuzum, comes to the firm following stints at SAP and Oracle. He joins ex-ShopperTrak founder Tad Shepperd in heading-up Euclid’s sales teams.

Euclid CEO Will Smith (pictured) said: “Over the last couple of years we’ve been focused on perfecting our product, but with these new hires we’re focused on significantly expanding our go-to-market efforts. Adam, Jeff, and John bring a broad track record of success at both industry leaders and early stage pioneers. I’m incredibly excited about the impact they will have on the success of Euclid.”