NEWS2 November 2023

Serendipity2 names new MD

News People UK

UK – Data insights and marketing consultancy Serendipity2 has promoted Harriett Type to managing director.

Harriett Type

Type (pictured) will oversee the company’s day-to-day operations and will report directly founder and chief executive Peter Flood.

Before taking up her new role, Type was client services director at Serendipity2, having taken up the position in November 2022.

London-based Serendipity2 was set up in 2001 and focuses on areas such as data science, technology, creative and industry analysis.

Flood said: “The key to our future success lies in our ability to adapt to the changing landscape and focus on strategic growth. Harriett’s promotion to managing director is a testament to her leadership and vision.

“She has been instrumental in guiding Serendipity2 through challenging post-Covid-19 times, and we have every confidence in her ability to lead the company into a new era of prosperous success. It’s an exciting chapter for the business.”