NEWS18 February 2016

Sequent Partners welcomes back Spaeth and Sylvester

News North America People

US — Jim Spaeth and Alice Sylvester are returning to media metrics and brand consultancy Sequent Partners following a year at RealityMine. 

Spaeth and Sylvester served as co-partners at the company before leaving for a one-year engagement with RealityMine, a provider of mobile market research technologies and consumer analytics including USA TouchPoints, a syndicated research services that the pair co-founded. 

Prior to founding Sequent Partners, Spaeth served as president of the Advertising Research Foundation, while Sylvester held a number of research and planning positions at advertising agencies. 

“We are eager to re-engage with clients who have always come to us for objective, external perspective and for our broad experience across leading companies, cultures and disciplines,” says Sylvester.  “The ending of our formal assignment gives both Jim and I a chance to return to the consulting work we love.”