Sensu Insight hires development and analytics lead

Sensu Insight, founded earlier this year, is based in MediaCityUK in Salford.

Greenhill Fletcher (pictured) will be responsible for managing Sensu’s data analysis tools. His career background includes analytics roles at Reputation Consultancy and PLS Solicitors.

The company is preparing to launch the first of its measurement tools, which will allow public relations professionals to track the impact of campaigns on clients’ web traffic.

Steve Leigh, managing director, Sensu Insight, said: “Having worked with Aldus on a number of previous projects, I can attest to his rare ability to combine excellent statistical understanding, programming skill and a creative mindset to meeting the unique challenges of brand analysis and PR measurement.”