Cudjoe (pictured) previously worked for Mars-Wrigley for 20 years as a qualitative research expert focused on sensory, product and packaging research.

Prior to Mars-Wrigley, Cudjoe worked for SC Johnson, Marrion Merrel Dow pharmaceuticals and the Environment Agency.

Tracey Sanderson, managing director of Sensory Dimensions, said: “Having Gemma join us is a real coup.

“Her track record at Mars-Wrigley and qualitative expertise is a perfect fit for our clients who will gain a huge amount of knowledge and success from working with Gemma and her qualitative team.”