Brand (pictured) will cooperate with the business development team to work closely with business leaders to understand their challenges and connect them with the right expertise.

Prior to joining Cynozure, Brand was a senior consultant at X4 Technology, spending around seven-and-a-half years at the company.

Tim Connold, chief client officer at Cynozure, commented: “We’re thrilled to welcome Lydia to the team. She brings an impressive blend of acumen, empathy and proven ability to build lasting partnerships.

“Her appointment strengthens our ability to help organisations not just imagine what’s possible with data and AI, but achieve it with the right strategy and people.”