Now known as SDM Northcoast, the two companies will offer expanded quantitative and qualitative market research services.

Ed Snyder, founder and chief executive officer of Northcoast Data Analytics, will be chief executive officer of the combined company and a member of the board of directors. Paul Seid, president of SDM, will also sit on the board.

Seid said: "I could not be more excited about our merger with Northcoast Data Analytics.  Ed Snyder's distinctive background, and vast working knowledge as a seasoned dental market research analyst, combined with his established business relationships in the dental industry will be a tremendous asset to our customers."  

Snyder added: "I'm very excited to lead SDM Northcoast into the future and to play an active role in helping our dental customers accelerate their growth rates. Paul Seid has spent 25 years building SDM into the bellwether for dental market data."

Financial terms have not been disclosed.