Screwfix secures insight partnership with 100%Cotton
Brand marketing manager Sarah Taylor said: “Our strategic partnership with 100%Cotton marks a new way of working; we intend to bring about a cultural change so that all our people – not just those in the marketing team – actively seek market insight to help them better understand and engage with our customers.”
100%Cotton has previously worked with Screwfix on ad-hoc research projects and regular tracking surveys. The agency was launched three years ago by Jonathan Salisbury.
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