NEWS29 January 2010

Screen Digest named research partner for IAB Europe AdEx

Europe New business

UK— Media analyst firm Screen Digest has been named as the new research partner for the IAB Europe’s AdEx report, which compiles figures on the size of the online advertising market across Europe.

The 2010 report, due in June, will be the fourth release of the pan-European study and will include figures for search, display and classified advertising revenue in 21 countries – up from the 19 covered in 2009.

Screen Digest worked on last year’s report – providing market analysis and forecasts that were designed to offer a view of the internet in the context of other media – though PricewaterhouseCoopers was at the time the report’s official research partner.

Vincent Letang (pictured), Screen Digest’s head of advertising, said: “IAB Europe’s AdEx report is the most comprehensive study and we are delighted to formalise our partnership. We are excited to be working together to expand the report’s scope and market coverage.”

  • PricewaterhouseCoopers has recently been engaged by IAB Ireland to carry out research on digital advertising spend in the Irish market.