Schubert, who has been on the firm’s management board since 2001, said: “In the coming years we will systematically continue to strengthen our brand and our position as a consistent innovator in the industry.”

Two further appointments have also been made to the board. Oliver Gaedeke, formerly a senior manager at the company, joins with responsibility for insurance, finance and healthcare research. Olaf Kleine Horstkamp joins as a deputy board member and chief financial officer.

Müller-Peters, one of the co-founders of Psychonomics, remains with the firm as a member of its supervisory board, and as chair of its scientific advisory board.

The firm was acquired by UK-based researcher YouGov in 2001.