Schlesinger rebrands European business

Schlesinger Europe has brought its different businesses under the Schlesinger group branding, affecting six of its companies.

As part of the changes, The Research House will become Schlesinger Group UK and Schmiedl Marktforschung will be known as Schlesinger Group Germany.

BDI Research will be renamed Schlesinger Group Spain, ConsuMed Research as Schlesinger Group France, and the company’s Parisian facility Passerelles will be known as Passerelles Schlesinger Group.

Schlesinger Interactive will also change name to Schlesinger Quantitative, which the company said would better describe the online and in-person fieldwork it undertakes in Europe.

Eric Nalpas (pictured right), managing director of Schlesinger Europe, said: “At a local level, we believe our local clients have come to recognise and trust Schlesinger Group. At an international level, our teams regularly come together to deliver combined solutions for our clients.

“A single brand name with geographic modifiers allows for easier engagement and one seamless brand experience, whether clients require local transactions or more complex solutions that span multiple countries and methods.”

Steve Schlesinger (pictured left), chief executive of Schlesinger Group,said: “This rebrand is a natural evolution of our European brands which already share Schlesinger Group’s visual identity, core values, commitment to support local and international objectives, and to deliver exceptional experiences and results.”