NEWS16 September 2010

Sands Research and Inner Truth strike alliance

Asia Pacific

AUSTRALIA— US-based neuromarketing agency Sands Research has partnered with Inner Truth to offer each other’s services to their respective clients.

Newly-launched Inner Truth is a joint venture between usability research agency Usability One and psychologist and human behaviour expert Dr. Shane Moon (pictured).

The firm offers a range of neuromarketing research, strategic planning and psychology-related services to evaluate ads, branding, products and packaging designs.

As a result of the deal, Inner Truth clients looking to expand outside of Australia will be offered access to the Sands Research range of neuromarketing services, and vice-versa for Sands clients looking to move into Australia.