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NEWS4 October 2010

Sands set to debut neuromarketing omnibus services

Technology

US— Neuromarketing research agency Sands Research is set to launch two omnibus services at this week’s Shopper Marketing Expo in Chicago.

One is a monthly lab-based omnibus designed for copy-testing. Sands will also be running in-store research each month for marketers who want to explore people’s reaction to products on shop shelves.

Sands is pitching the omnibus services for clients “looking to test out neuromarketing’s insights without the expense of [a] fully dedicated research project”.

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