NEWS9 August 2017

Salesforce brings AI to social media marketing

Innovations News North America

US – Salesforce is to deploy Einstein Vision, an automated image recognition tool, within its Marketing Cloud Social Studio.

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Social Studio allows marketers to engage with customers on social media by publishing posts and tracking consumer sentiment across social platforms. 

With the addition of Einstein Vision, Salesforce’s clients will be able to track image-based social media posts. Einstein Vision for Social Studio is currently available for Twitter and will soon be available for other social platforms.

"What marketers have been telling us is that social has really turned into a visual medium," Salesforce’s Robert Begg was quoted as saying to ZDNet.

"On Twitter if you open up a list or a feed, a good percentage are image based. Marketers need tools that help them figure that out in a way that’s more automated than having every human being going through all those images."