Evans will lead Saatchi & Saatchi Wellness in expanding its analytics and digital agenda. Previously Evans had been at imc2 where she was chief strategy officer turning the pharmaceutical practice into a $30m a year in revenue division.

“Hensley is a trailblazer,” said Saatchi & Saatchi Wellness and Saatchi and Saatchi Health group managing director Ned Russell. “She was an analytics and digital expert long before the marketing industry fully recognised the potential of these disciplines.”