NEWS9 August 2011

S4C builds research panel with aid of Beaufort

New business UK

UK— Welsh broadcaster S4C is recruiting a panel of 100 people to share their views on the channel’s programmes and services.

Research firm Beaufort is responsible for recruiting and managing the panel, organising regular face-to-face discussions and running surveys of panel members.

The panel will run for an initial period of 12 months. Members will be both viewers and non-viewers of S4C and a mix of Welsh learners, speakers and non-speakers.

S4C chief executive Arwel Ellis Owen said: “S4C is going through a period of change and wants TV viewers across Wales to help it develop the best programmes and services for the future. This is an exciting opportunity for people to make their views heard and help shape the future of S4C.”

Beaufort was one of 37 agencies recently appointed to the BBC’s audience research roster.