NEWS5 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS5 February 2016
US – Global market research company Nielsen has reached an agreement with US ad agency RPA to license its Local Buyer Reach service connecting TV viewing with consumer buying behaviours.
Local Buyer Reach connects Nielsen’s local television ratings with consumer transaction, auto registration and its Scarborough local consumer insights to provide a broad view of local TV viewers’ consumption habits.
RPA will use Local Buyer Reach to strengthen its media buying and planning.
Claire Browne, vice president, director of media insights, research and accountability, RPA said: "Maximising the ROI on our client’s advertising budgets is very important to our agency. Using Nielsen’s Local Buyer Reach, we will be able to enhance our television planning and buying to ensure we deliver more consumers who are ready to buy our client’s products and services."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Guide Dogs for the Blind
Insight Officer
£28,988.00–£35,199.99 subject to experience
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments